Chamba, Northern Ghana Eric Poatob uses Esoko to negotiate better prices with the dealer who comes to his village outside of Chamba. With additional income he's made since he started requesting market prices via SMS, he's been able to increase the size and output of his farm by periodically renting a tractor. He's also paid his tuition for a building construction course in Tamale Polytechnic so he can diversify his business activities and continue increasing his income.