Outside of Salaga, GhanaChief Saaka Mahama, a village chief from Northern Ghana, has been negotiating better deals for his harvests using Esoko price alerts. He recently refused to sell to a buyer who came to his village to buy cashews--citing his Esoko SMS message about the current price in Yendi market, Chief sent him away empty handed. One week later, the buyer returned and bought at Chief's price, giving Chief an extra 100 cedis (70 USD).
