Kpandai, Eastern Corridor, GhanaEsoko users are able to use SMS price alerts to watch price trends and decide when to buy or sell their goods. In small farming communities, this can make a significant difference in revenue. Prosper, whose main crop is yam tubers, explains that difference.“Before Esoko we didn’t know the prices; we just sent our products when they are ready. Now we know the prices and also when to sell our products. Before, I sent my 100 tubers of yam to Accra and could get 20 Ghana cedis for it, now I check prices and go to Accra when prices are good. I could get up to 200 Ghana cedis for the same 100 tubers.”
